BRAND STRATEGY • VISUAL SYSTEMS

Revive

Revive had no visual language and multiple disconnected brands. I built the system that unified them — deployed across marketing, sales, and customer success.

The starting point

Before I got here, every asset started from scratch. No system, no shared visual language, and a growing family of brands with nothing connecting them.

Before

Manifest Pharmacy
After

Revive powered by Manifest

the system

I built the visual language around one idea: Revive moves people from fragmentation to centralized care. Every element in the system encodes that story. Five elements. One language. Every graphic choice encodes a specific concept in the Revive story.

concentric circles

Centralized access and care
segmented circles

Fragmentation vs coordination
PIlls

Services within the system
Orbit lines

Continuity and connection
Yellow lines

Impact, emphasis, hierarchy

THE VISUAL STORY ARC

The elements are the vocabulary. The arc is the grammar — defining which elements appear at each stage of the brand narrative, and why. The Visual Story Arc maps every asset Revive produces to a specific moment in the brand narrative.

Stage 1
The Problem
Healthcare is fragmented. Employers are stuck. Employees aren't getting the care they need.
Elements in use

        Segmented circle
        No concentric circles
      
The circle is broken apart — visually showing fragmentation before Revive enters the picture. No concentric circles yet because the solution hasn't arrived.
Stage 2
The Tension
Movement without coordination. Things are in motion but nothing is connecting. The gap between what employers need and what exists.
Elements in use

        Orbit lines
        Unresolved
      
Orbit lines appear but don't converge — showing activity and movement without a center. The system is trying to form but hasn't yet.
Stage 3
The System
Revive organizes care. One front door. One coordinated system. This is where the brand promise becomes visible.
Elements in use

        Concentric circles
        Pills clustering
        Filled center
      
The concentric circles appear fully formed — the center is filled, the system is complete. Pills cluster around the center showing services organized within one system.
Stage 4
The Outcome
Measurable impact. The system is working and the numbers prove it — for employers, for members, for Revive.
Elements in use

        Yellow lines
        On stats and proof points
      
Yellow lines sit above the most important numbers — directing the eye immediately to the evidence. The graphic system steps back and lets the results speak.
Persistent state
The Proof Loop
The system is always working. Steady, confident, always on. Revive doesn't stop when the sale closes.
Elements in use

        Concentric circles
        Orbit lines
        Steady and resolved
      
Both centralization and continuity elements together — the system is fully formed and constantly moving. Used across always-on channels like social and member communications.

Two Audiences, One System

Revive speaks to two very different people — the employee navigating their health, and the employer making benefits decisions. I built a color distinction into the system itself so every asset knows who it's talking to.