Capabilities
Brand Strategy, Brand Identity Design, Visual Systems, Creative Direction, Design Leadership, Campaign Management, Sales Enablement, Packaging Design, UX/UI
Experience
Senior Brand Design Strategist
Revive Health · 2025–Present
Creative Director
Freelance · 2018–Present
Senior Brand Designer
Kroger · 2023–2024
Creative Director
Vapen · 2021–2023
Lead Sports Designer
Gannett – USA Today Network · 2015–2021
Industries
Healthcare, Cannabis, Retail, Food & Beverage, Events, Media, Lifestyle
Joey Lewis builds brand systems for companies that are growing faster than their visual identity can keep up with. Over 10 years, she's worked across healthcare, cannabis, retail, and sports media. Different audiences, different constraints, same instinct: figure out what a brand actually means before deciding what it looks like.
She's led creative teams, built design systems from scratch, and directed everything from photo shoots to sales decks. Based in Phoenix. Available for remote positions.