BRAND DESIGN • ART DIRECTION

kroger

Six months contracting as a Senior Brand Designer at one of the largest grocery retailers in the country.

Kroger tasked me with designing The Sweet Spot — a branded retail space inside Great American Ball Park. Eight weeks, and I was the liaison keeping Kroger and the Cincinnati Reds aligned the whole way through.

RETAIL EXPERIENCE

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Kroger had no meat photography in their signature flying-food style. I sketched the Flying Meat concept and art directed the shoot.

ART DIRECITION

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Kroger needed a reusable bag campaign designed and out the door. I designed it, and it sold out two weeks ahead of schedule.

MERCH CAMPAIGN

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Results

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People reached per season

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To build the Sweet Spot

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Early — reusable bags sold out ahead of schedule

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Assets delivered

MORE WORK