BRAND IDENTITY • ILLUSTRATION

phoenix pizza fest

Big energy. Real results.

PHX Fest came to me to revamp their annual food festival series — starting with Pizza Fest. The ask was bold colors, playful illustration, and pop-art energy that could make a local culinary event feel like something you couldn't miss.

  • client

    PHX Fest — Lisa Duffield + David Tyda

  • my role

    Creative direction, brand identity, illustration

  • the brief

    Bold colors, playful illustration, pop-art energy

the rebrand

The brief was to modernize the festival's identity while keeping the DNA of what made it recognizable. I developed a new logo that retained the spirit of the original — including a pizza-slice tongue as a playful nod to the culinary focus — and pushed the visual language into bold pop-art territory. Bright colors, strong illustration, the kind of energy that makes you want to show up.