REVIVE HEALTH
THE CLIENT
Revive
THE BRIEF
At Revive, I lead brand design strategy across marketing and digital product experiences, shaping how the company shows up visually and systemically across every touchpoint. I developed and continue to evolve the Revive Brand Guide, establishing governance around typography, color, layout, and accessibility to create consistency across teams. My work spans large scale brand initiatives, website redesigns, campaign systems, sales materials, and cross functional product alignment. I collaborate closely with marketing, product, and leadership to translate business goals into scalable design systems that balance clarity, usability, and brand integrity.
SERVICES
Creative direction
Web design
Brand identity
Marketing strategy
Systemic and strategic.
Under my leadership at Revive, I built the foundation for a unified brand system across marketing and product. I developed the Revive Brand Guide from the ground up, establishing governance across typography, color, layout, accessibility, and application. This framework created alignment where none previously existed and strengthened consistency across campaigns, digital experiences, sales materials, and executive communications.
I led major brand and digital initiatives including the Manifest Rx and Ridgeway Rx rebrands and website redesigns, as well as the modernization of the Revive homepage. These projects required balancing business objectives with scalable UX systems, ensuring that each experience was not only visually cohesive but intuitive and conversion focused. I collaborated cross functionally with marketing, product, and leadership to translate complex healthcare offerings into clear, structured, user centered design.
Beyond web and product, I directed high impact marketing campaigns, event environments, and sales enablement materials that reinforced brand integrity across every touchpoint. My work extended into member portal design components, strengthening alignment between the marketing brand and the product experience. The result has been a more disciplined, system driven visual identity that supports Revive’s growth, credibility, and long term scalability.
Brand Governance
At Revive, I established brand governance by developing a comprehensive brand guide that defined typography, color systems, layout standards, and accessibility principles. This created structure where none existed, aligned marketing and product teams, and ensured consistent, scalable brand application across digital, print, and campaign environments.
Flagship Experience
I led the Revive homepage redesign, modernizing the company’s primary digital entry point. I refined information architecture, strengthened visual hierarchy, and aligned messaging with brand strategy to improve clarity and engagement. The result was a more cohesive, intuitive experience that better reflects Revive’s scale and credibility.
